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1.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

2.
Hooked how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1).

3.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

4.
The Unmanageable consumer

by Gabriel, Yiannis | Lang, Tim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1).

5.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

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