Understanding consumers building powerful brands using consumer research
By: Parameswaran, M G
Material type: TextPublisher: New Delhi TMH 2003Description: xi,234p.; incl.indexISBN: 0070474095Subject(s): Consumer Research | Consumer Behaviour | Consumers | Marketing ManagementDDC classification: 658.834 P2U6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.834 P2U6 (Browse shelf) | Available | 10845 |
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