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1.
Preference of durables by rural consumers an empirical analysis / Kumar, Babita.

by Kumar, Babita.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Marketing to rural consumers understanding and tapping the rural market potential

by Velayudhan, Sanal Kumar (Ed.) | Sridhar, Guda (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (3).

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