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Entrepreneurial creativity in a virtual world

By: Tsang, Denise
Material type: TextTextPublisher: Cheltenham : Edward elgar, 2015Description: HB x,173p.incl.indexISBN: 9781849808163 Subject(s): Electronic Commerce | New Business Enterprises | Business Enterprises | Technological Innovations | Creative Ability in Business | Entrepreneurship | Digital MediaDDC classification: 658.4063 T8E6
Contents:
Machine generated contents note: 1.Entrepreneurial creativity and coordination of new products -- Introduction -- Coordinating new-to-the-world digital media -- Resources and creative inputs -- Deconstructing entrepreneurial creativity -- Entrepreneurial creativity and the virtual world -- Methodology -- Conclusion -- 2.The process of entrepreneurial creativity -- Introduction -- Process of entrepreneurial creativity -- Situation comedy online -- Downloadable video game (alpha) -- iPad magazine on the go -- Conclusion -- 3.New ideas and talents -- Introduction -- Psychology of creativity -- Economics of creativity -- Sociology of creativity -- Ideas for new content -- Conclusion -- 4.Culture, structure and network -- Introduction -- Role of culture, structure and network within new ideas conception -- Ideas and firm contexts -- Culture and creative freedom -- Structure and emerging ideas -- The social side of ideas network -- Conclusion -- 5.Outsourcing creativity --
Contents note continued: Introduction -- Rationale for outsourcing creative inputs -- The art of outsourcing -- Creativity outsourced -- Conclusion -- 6.The marketing of fun -- Introduction -- The pulse of our planet -- A tale of two games -- Rune Scape -- Angry Birds -- Conclusion -- 7.Conclusion.
Summary: Summary: The start of the 21st century has seen an explosion of online media. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section 		658.4063 T8E6 (Browse shelf) Available 25154

Includes bibliographical references and index.

Machine generated contents note: 1.Entrepreneurial creativity and coordination of new products -- Introduction -- Coordinating new-to-the-world digital media -- Resources and creative inputs -- Deconstructing entrepreneurial creativity -- Entrepreneurial creativity and the virtual world -- Methodology -- Conclusion -- 2.The process of entrepreneurial creativity -- Introduction -- Process of entrepreneurial creativity -- Situation comedy online -- Downloadable video game (alpha) -- iPad magazine on the go -- Conclusion -- 3.New ideas and talents -- Introduction -- Psychology of creativity -- Economics of creativity -- Sociology of creativity -- Ideas for new content -- Conclusion -- 4.Culture, structure and network -- Introduction -- Role of culture, structure and network within new ideas conception -- Ideas and firm contexts -- Culture and creative freedom -- Structure and emerging ideas -- The social side of ideas network -- Conclusion -- 5.Outsourcing creativity --

Contents note continued: Introduction -- Rationale for outsourcing creative inputs -- The art of outsourcing -- Creativity outsourced -- Conclusion -- 6.The marketing of fun -- Introduction -- The pulse of our planet -- A tale of two games -- Rune Scape -- Angry Birds -- Conclusion -- 7.Conclusion.

Summary: The start of the 21st century has seen an explosion of online media. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.

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