A Study on Social Media and Crowd Funding in India
By: Chandrika, K Gnana
Material type:
ArticlePublisher: 2015Description: 477 - 484Subject(s): India | Entrepreneurs | Crowdfunding | Investors | Social Media | Internet | Entrepreneurial Marketing | Entrepreneurship | Eleventh Biennial Conference On Entrepre | Biennial Conference PapersOnline resources: Click here to access online
In:
Eleventh Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Dinesh Awasthi, Ganapathi BatthiniSummary: Internet & Communication Technologies have redefined the way people across the world can communicate and interact. Social networking an offshoot of this revolution has made the world look like a global village, social networking sites like Facebook, Twitter, Pinterest etc., is enabling people to connect with each like never before. Geographical borders no longer act as barriers in communication. With millions of people logging on to these social media sites investors, business and entrepreneurs also are looking at these media with great interest and enthusiasm. Growth of social media has fuelled entrepreneurial activity. Today the crowd funding is a reality, entrepreneurs with innovative projects can look for alternate funding sources other than traditional sources. Crowding funding is the use of Internet in which people can present their projects on a website to attract funding from a large group of people. In countries like USA where this concept has gained prominence Internet &social media is playing an intermediary role between the entrepreneurs seeking funds for his/her projects and people interested in investing in those projects instead of looking for venture capitalists...
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Internet & Communication Technologies have redefined the way people across the world can communicate and interact. Social networking an offshoot of this revolution has made the world look like a global village, social networking sites like Facebook, Twitter, Pinterest etc., is enabling people to connect with each like never before. Geographical borders no longer act as barriers in communication. With millions of people logging on to these social media sites investors, business and entrepreneurs also are looking at these media with great interest and enthusiasm. Growth of social media has fuelled entrepreneurial activity. Today the crowd funding is a reality, entrepreneurs with innovative projects can look for alternate funding sources other than traditional sources. Crowding funding is the use of Internet in which people can present their projects on a website to attract funding from a large group of people. In countries like USA where this concept has gained prominence Internet &social media is playing an intermediary role between the entrepreneurs seeking funds for his/her projects and people interested in investing in those projects instead of looking for venture capitalists...
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