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1.
Customer value investment formula for sustained business success

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M2C8 (1).

2.
Total customer value management transforming business thinking

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M2T6 (1).

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