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1.
Customer relationship management a strategic approach to marketing

by Mukerjee, Kaushik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M8C8 (1).

2.
CRM at the speed of light essential customer strategies for the 21st century

by Greenberg, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G7C7 (1).

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