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1.
Customer relationship management a database approach

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1).

2.
Effective CRM - concepts and applications

by Chaturvedi, Braj Mohan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

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