Understanding the antecedents to the adoption of CRM technol small retailers Peltier, James W.

By: Peltier, James W
Material type: ArticleArticlePublisher: 2009Description: 307-336Subject(s): Technology | Small Business | Risk Orientation | Relative Advantage | Market Turbulence | Information Technology | Environmental Complexity | Entrepreneurs | Diffusion Of Innovation | Customer Relationship Management In: International Small Business Journal
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 27, Issue. 3 Available 014924

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