Services marketing: people, technology, strategy
By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen
Material type: TextPublisher: New Jersey: World Scientific, 2016Edition: 8th edDescription: xvii,783p.incl.index,,illust. PBISBN: 9781944659011Subject(s): Marketing | Marketing Management | Services | Services Marketing | Marketing Professions | Service Industries | Customer ServicesAdditional physical formats: Online version:: Services marketing.DDC classification: 658.809 W4S3Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) Book Section | 658.809 W4S3 (Browse shelf) | Available | 25768 |
Includes index.
There are no comments on this title.