Investigating the Effect of Entrepreneurial Marketing Strategy in SMEs through Fuzzy TOPSIS Method
By: Eshghiaraghi, Mahtab
Contributor(s): Azarloo, Mitra | Habibpoor, Vahab | Jahangiri, Mohammad | Salehi, Seyed Yousuf
Material type: ArticlePublisher: New Delhi: Bookwell, 2017Description: 576-588pISSN: 9789380574936Subject(s): Customer Orientation | Entrepreneurial Marketing | Opportunity-Orientation | SMEs | Value CreationDDC classification: Online resources: Click here to access online In: Twelfth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi BatthiniItem type | Current location | Call number | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | Available | AR42 |
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