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Digitization in Retailing: A Shift from Multi-Channel towards Omni Channel Retailing and Developing Entrepreneurship in Retailing

By: Jasrotia, Sahil Singh
Contributor(s): Mishra, Hari Govind | Sharma, Roop Lal
Material type: ArticleArticlePublisher: New Delhi: Bookwell, 2017Description: 1043-1054pISSN: 9789380574943Subject(s): Entrepreneurship Development | Multi-Channel Retailing | Omni Channel Retailing | Perceived Risk | Qualitative ResearchDDC classification: Online resources: Click here to access online In: Twelfth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
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Articles Articles Ahmedabad (HO)
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