Linking Capital to Investment Intentions: Applying the Theory of Planned Behaviour in Different Cultural Backgrounds

By: Palamida, Eftychia
Contributor(s): Papagiannidis, Savvas | Xanthopoulou, Desponia
Material type: ArticleArticlePublisher: 2015Description: 180 -192Subject(s): Financial Capital | Social Capital | Human Capital | Investment Intention | Theory Of Planned Behaviour | Psychology And Entrepreneurship | Entrepreneurship | Eleventh Biennial Conference On Entrepre | Biennial Conference PapersOnline resources: Click here to access online In: Eleventh Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Dinesh Awasthi, Ganapathi BatthiniSummary: In this paper we apply the Theory of Planned Behaviour (TPB) in order to explore the effects of capital on young individuals' investment intentions in diverse cultural backgrounds. We hypothesise that human, social and financial capital will indirectly influence investment intention via personal attitudes, subjective norms and perceived behavioural control. Results of bootstrap analyses for indirect effects confirmed the hypothesised relationships. By differentiating between individuals with Greek and English nationality, our findings show that individuals with an individualistic cultural background were willing to invest only social capital while those with a collectivistic background were inclined to invest human and social.
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Articles Articles Ahmedabad (HO)
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In this paper we apply the Theory of Planned Behaviour (TPB) in order to explore the effects of capital on young individuals' investment intentions in diverse cultural backgrounds. We hypothesise that human, social and financial capital will indirectly influence investment intention via personal attitudes, subjective norms and perceived behavioural control. Results of bootstrap analyses for indirect effects confirmed the hypothesised relationships. By differentiating between individuals with Greek and English nationality, our findings show that individuals with an individualistic cultural background were willing to invest only social capital while those with a collectivistic background were inclined to invest human and social.

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