Strategic brand management for B2B markets: a road map for organizational transformation

By: Sarin, Sharad
Publisher: New Delhi Sage Response 2016Edition: 2nd edDescription: xxiv,301p.incl.index PBISBN: 9789351505518Subject(s): Product Management | Branding | Marketing | Brand Name Products Management | Brand Management | India | Industrial MarketingDDC classification: 658.827 S2S8
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Books Books Ahmedabad (HO)
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