Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context
By: Weerakoon, Chamindika
Contributor(s): Kodithuwakku, Sarath S
Material type:
TextPublisher: India Sage Publications March, 2023Description: 218-259pSubject(s): Business Model | Innovation | Sri Lanka | Cluster Analysis | Strategyas-practiceOnline resources: Click here to access online Summary: Building on the strategy-as-practice perspective, this exploratory study addresses an overlooked line of inquiry into the forms, differentiators, and performance differences of micro-activities underpinning business model innovation (BMI) in an emerging market in the backdrop of dominating studies on conceptualisations, descriptions, antecedents, and preconditions to BMI. Cluster analysis of 127 managerial-level employees’ responses gathered through a survey uncovered three forms of micro-activities underpinning BMI unique to the firms’ economic activity: finance-driven, offer and customer-driven, and multiple-epicentre-driven. The common focus on customer relationships element across the clusters confirmed the uniqueness of the BMI approach in an emerging market. One-way Analysis of Variance (ANOVA) confirmed the performance differences among the clusters. The interdependency of BMI dimensions and the approaches to aligning BMI dimensions are proposed for future research.
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Articles
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Ahmedabad (HO) | Available | AR430 |
Building on the strategy-as-practice perspective, this exploratory study addresses an overlooked line of inquiry into the forms, differentiators, and performance differences of micro-activities underpinning business model innovation (BMI) in an emerging market in the backdrop of dominating studies on conceptualisations, descriptions, antecedents, and preconditions to BMI. Cluster analysis of 127 managerial-level employees’ responses gathered through a survey uncovered three forms of micro-activities underpinning BMI unique to the firms’ economic activity: finance-driven, offer and customer-driven, and multiple-epicentre-driven. The common focus on customer relationships element across the clusters confirmed the uniqueness of the BMI approach in an emerging market. One-way Analysis of Variance (ANOVA) confirmed the performance differences among the clusters. The interdependency of BMI dimensions and the approaches to aligning BMI dimensions are proposed for future research.
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