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1.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

2.
Drucker on marketing lessons from the world's most influential business thinker

by Cohen, William A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C6D7 (2).

3.
Innovation and adaptability twin engines of sustained growth

by Bhakar, S S (Ed.) | Pandey, V K (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

4.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

5.
Transcending horizon through innovative global practices

by Bansal, Alok (Ed.) | Jain, Rajendra (Ed.) | Gupta, I C (Ed.) | Phatak, Yogeshwari (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.406 T7 (1).

6.
Hacking marketing: agile practice to make marketing smarter, faster, and more innovative

by Brinker, Scott.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7H2 (1).

7.
Technology and innovation for marketing

by Pantano, Eleonora | Bassano, Clara | Priporas, Constantinos-Vasilios.

Publisher: Oxon, UK Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P2T3 (1).
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8.
Creativity and marketing: the fuel for success

by Pantano, Eleonora (Ed.).

Publisher: Bingley, UK Emerald Publishing 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C7 (1).

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