Sustainable Value Creation through E-waste Management The Role of Marketing-Retailers-Operations Interface / Mane
By: Mane, Pranoti
Material type:
ArticlePublisher: 2014Description: 13S - 23SSubject(s): Research | Case Study | Marketing-Operations Interface | E-Waste | Waste Management | End-Of-Life | Value Creation | Sustainable Supply Chain
In:
Global Business ReviewSummary: This study investigates how sustainable value can be created from end-of-life returns in the electrical and electronic industry (E-waste) by effective marketing-retailer-operations interface. By using a case study approach, this study demonstrates that the retailer is a vital linkage between marketing and operations interface in value creation. Retailers can help enhance the corporate image as well as address operational challenges in the E-waste collection network. Further, we find that sustainable value creation is best achieved when there are policies and processes and appropriate incentive system across the returns management process. Such a marketing-retailers-operations interface in E-waste management can be a firm
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
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Ahmedabad (HO) | (Browse shelf) | Vol. 15, Issue. 4 (Supplement Issue) | Available | 018881 |
This study investigates how sustainable value can be created from end-of-life returns in the electrical and electronic industry (E-waste) by effective marketing-retailer-operations interface. By using a case study approach, this study demonstrates that the retailer is a vital linkage between marketing and operations interface in value creation. Retailers can help enhance the corporate image as well as address operational challenges in the E-waste collection network. Further, we find that sustainable value creation is best achieved when there are policies and processes and appropriate incentive system across the returns management process. Such a marketing-retailers-operations interface in E-waste management can be a firm
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