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1.
The future of marketing: new dimensions and challanges Bezawada, Ramakrishna.

by Bezawada, Ramakrishna.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Marketing malpractice the cause and the cure / Christensen, Clayton M.

by Christensen, Clayton M.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Corporate social responsibility role of marketers and advertisers / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Brand ambassadors to be or not to be? / Nagwani, Anil.

by Nagwani, Anil.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

7.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

8.
Ikenpro: get animated! advertising / multimedia / events (DVD)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Nexus Education / Sony DADC Mfg.Pvt.Ltd. 2010; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

9.
Dynamic marketing

by Ramteke, Anil M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1).

10.
The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

by Sugiyama, Kotaro | Andree, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S8D3 (1).

11.
Controversies in contemporary advertising

by Sheehan, Kim Bartel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4C6 (1).

12.
Nontraditional media in marketing and advertising

by Blakeman, Robyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 B5N6 (2).

13.
Cyber marketing how to use the internet to market your goods and services

by Bickerton, Pauline | Pardesi, Upkar | Bickerton, Matthew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 B4C9 (1).

14.
Get rich click the ultimate guide to making money on the internet

by Ostrofsky, Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster UK Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 O8G3 (1).

15.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

16.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

17.
The Uncommon sence of advertising getting the basics right

by Tiwari, Sanjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 T4U6 (1).

18.
Advertising and sales promotion

by Kazmi, S H H | Batra, Satish K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 K2A2 (1).

19.
Guerrilla marketing in 30 days

by Levinson, Jay Conrad | Lautenslager, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

20.
Mad scam kic-ass advertising without the Madison avenue price tag

by Parker, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

21.
What's in a brand? building brand equity through advertising

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 J6W4 (1).

22.
Building smart teams a roadmap to high performance

by Beatty, Carol A | Barker Scott, Brenda A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage Publications 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B3B8 (1).

23.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

24.
Online marketing heroes interviws with 25 succesful online marketing gurus

by Miller, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN Wiley Publishing, Inc. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 M4O6 (1).

25.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

26.
Instant success: instant promotions

by Sugars, Bradley J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Publishing Company Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

27.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

28.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3C6 (1).

29.
Advertising and promotions an IMC perspective

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4A2 (1).

30.
Marketing communications industry entrepreneurial case studies

by Jain, Gautam Raj | Ahluwalia, Raunica.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 J2M2 (2). Checked out (1).

31.
The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage

by Heskett, James L | Wheeler, Joe | Sasser, W Earl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 H3O9 (1).

32.
Truth, lies, and advertising the art of account planning

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

33.
Advertising principles and practice

by Moriarty, Sandra | Wells, William | Mitchell, Nancy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 M6A2 (1).

34.
Succeeding at social enterprise hard-won lessons for nonprofits and social entrepreneurs

by Social Enterprise Alliance.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey-Bass / Wiley Imprints 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 S6S8 (1).

35.
The Sunday times develop your PR skills

by Richardson, Neil | Laville, Lucy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S8 (1).

36.
Publicity for nonprofits generating media exposure that leads to awareness, growth, and contributions

by Beckwith, Sandra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 361.763 B3P8 (1).

37.
Fusion for profit how marketing and finance can work together to create value

by Jagpal, Sharan | Jagpal, Shireen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1).

38.
Brains on fire igniting powerful, sustainable, word of mouth movement

by Phillips, Robbin | Jones, Spike | Church, Geno | Cordell, Greg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 659.13 P4B7 (1).

39.
The Times knowledge series: search and social the definitive guide to real-time content marketing

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

40.
Advertising management includes sales promotion

by Jethwaney, Jaishri | Jain, Shruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 J3A2 (1).

41.
Talk up your business how to make the most of opportunities to promote and grow your small business

by Morel, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New South Wales Allen & Unwin 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.281 M6T2 (1).

42.
Guerilla marketing: easy and inexpensive strategies for making big profits from your small business

by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy.

Publisher: London Piatkus Books Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

43.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

44.
Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

45.
Strategic creativity: a business field guide to advertising, branding, and design

by Landa, Robin.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 L2S8 (1).

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