Refine your search
Availability
-
Authors
- Baisya, Rajat K
- Batey, Mark
- Bezawada, Ramakrishna.
- Bjerre, Mogens
- Blankson, Charles (Ed.)
- Breazeale, Michael (Ed.)
- Calkins, Tim (Ed.)
- Carlson, Kurt A
- Cheverton, Peter
- Chitale, A K
- Choudhury, Pran K
- Diermeier, Daniel
- Dover, Mike
- Fetscherin, Marc (Ed.)
- Fournier, Susan (Ed.)
- Ganjre, Kumardatt A
- Garg, G P (Ed.)
- Gupta, Ravi
- Hartman, Jason
- Heding, Tilde
- Hollis, Nigel
- Institute of Business Management and Research
- Jain, Sheenu
- Johansson, Johny K
- Kale, S L (Ed.)
- Kall, Jacek
- Kapferer, Jean-Noel
- Kapoor, Jagdeep
- Keller, Kevin Lane
- Knudtzen, Charlotte F
- Kumar, Nirmalya
- Lu, Pierre Xiao
- Mathieson, Rick
- Mathur, U C
- Mesa, Alycia De
- Moffitt, Sean
- Mukerjee, Kaushik
- Paul, Jessie
- Post, Penelope N
- Post, Richard S
- Ramesh Kumar, S
- Randall, Geoffrey
- Rangappa, Paddy
- Riley, Francesca Dall'Olmo (Ed.)
- Rust, Roland T
- Sarin, Sharad
- Sharifkhodjaev, Usman
- Singh, Anshuman
- Singh, Jaywant (Ed.)
- Sridhar, Ramanujam
- Steenkamp, Jan-Benedict E M
- Turpin, Dominique
- Tybout, Alice M (Ed.)
- Tyreman, David
- Show more
- Show less
-
Collections
-
Holding libraries
-
Item types
-
Locations
-
Series
-
Topics
- Advertising
- Advetising
- B2B Brand
- B2b Brands
- Basic Management Tools
- Brand
- Brand Advocacy
- Brand Avatar
- Brand Building
- Brand Communications
- Brand Cycles
- Brand Equity Management
- Brand Experience
- Brand Identity
- Brand Integrity
- Brand Management
- Brand Marketing
- Brand Meaning
- Brand Measuring
- Brand Metrics
- Brand Mystique
- Brand Myth
- Brand Name
- Brand Name Products
- Brand name Products
- Brand Name Products Management
- Brand Positioning
- Brand Relationships
- Brand Repositioning
- Brand Strategy
- Brand Value
- Branding
- Branding
- Branding Management
- Brands
- Build
- Business Identity
- Business Social Responsibility
- Buying Process
- Case Studies
- Competitive Advantage
- Consumer
- Consumer Brand Relationships
- Consumer Relationships
- Consumers' Preferences
- Contemporary Brand Management
- Corporate
- Corporate Branding
- Corporate Social Responsibility
- Creating Brands
- Creating Corporate Brand
- Creating Success
- Creating Success Series
- Cross-Cultural Management
- CSR
- Culure
- Current Trends
- Customer
- Customer Driven
- Customer Relationship
- Customer Retention
- Customer-Driven
- Customers
- Different Audience
- Different Entities
- Electronic Mass Media
- Finance
- Frugal Budget
- GATT
- General Agreement on Tariff and Trade
- Global Brand
- Global Brand Building
- Global Management
- Holistic Brand Management
- Hyper Segmentation
- ICFAI
- India
- Indian Context
- Industrial Marketing
- Inspirations
- International
- International Luxury Brand Strategy
- Internet
- Internet Marketing
- Kellogg
- Key Learning
- Lasting Brand
- Luxury
- Luxury Brand
- Luxury Brand Strategy
- Management
- Managing
- Managing Brand Communication
- Marketing
- Marketing and Branding
- Marketing and Branding Management
- Marketing Brand
- Marketing Communication
- Marketing Management
- Marketing Research
- Marketing Strategies
- Markting Strategy
- Mass-Media
- Metrics
- Money
- Money Marketing
- Moral Outrage
- Need
- Non-Profit Organisations
- Organizational Buying
- Perks
- Pharmaceutical
- Pharmaceutical Marketing
- Post Purchase Evaluation
- Power
- PR
- Practice
- Practices
- Private Label
- Private Label Strategy
- Product Counterfeiting Prevention
- Product Management
- Product Policy
- Public Relations
- Reputation
- Reputation Rules
- Reputational Risk
- Research
- Risk Management
- Routledge Companions
- Rules
- Scandals
- Sintex Industries Ltd.
- Sixth Sense
- Social Responsibility of Business
- Strategic
- Strategic Anticipation
- Strategic Brand Management
- Strategic Planning
- Strategic Thinking
- Strategy
- Strtaegy
- Structures
- Successful Brand
- Successful Branding
- Tata Steel
- Technobranding
- Thailand
- The Institute of Chartered Financial Analysts of India
- The Sunday Times
- Top Global Brands
- Trademark
- Trademark Infringement Prevention
- Value
- Virtual
- Web Advertising
- Wireless Branding
- Show more
- Show less