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1.
The future of marketing: new dimensions and challanges Bezawada, Ramakrishna.

by Bezawada, Ramakrishna.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
L'Oreal Thailand (A) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
L'Oreal Thailand (B) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Customer-centered brand management Rust, Roland T.

by Rust, Roland T.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Branding good causes Inc Jain, Sheenu.

by Jain, Sheenu.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Minding other people's business Singh, Anshuman.

by Singh, Anshuman.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Relevance and Creation of Strong Brands for B2B Markets Sarin, Sharad.

by Sarin, Sharad.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Brand Management of Electronic Mass-Media in the Republic of Sharifkhodjaev, Usman.

by Sharifkhodjaev, Usman.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
Brand building the new survival mantra

by Garg, G P (Ed.) | Institute of Business Management and Research | Kale, S L (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indore IBMR 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

11.
Reputation rules strategies for building your company's most valuable asset

by Diermeier, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 D4R3 (1).

12.
Pharmaceutical marketing strategies and practices

by Ganjre, Kumardatt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai International Book House Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G2P4 (3).

13.
No money marketing: from upstart to big brand on a frugal budget a practitioner's playbook

by Paul, Jessie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2N6 (1).

14.
Contemporary brand management

by Johansson, Johny K | Carlson, Kurt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J6C6 (1).

15.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

16.
18 brand Astras using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2E4 (1).

17.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

18.
Branding unbound the future of advertising, sales, and the brand experience in the wireless age

by Mathieson, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2B7 (1).

19.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

20.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

21.
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K3S8 (1).

22.
Branding a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2B7 (1).

23.
Private label strategy how to meet the store brand challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K8P7 (1).

24.
Creating success: understanding brands

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C7 (1).

25.
Become the brand of choice

by Hartman, Jason.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2B3 (1).

26.
Brand Warriors Corporate Leaders Share their Winning Strategies

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins Business 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

27.
Brand switch

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

28.
27 Brand practices twenty seven action packed strategies for building winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2T9 (1).

29.
Case studies in brand management vol.I

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

30.
Global brand integrity management how to protect your product in today's competitive environment

by Post, Richard S | Post, Penelope N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P6G5 (1).

31.
The Global brand how to creat and develop lasting brandvalue in the world market

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H6G5 (3).

32.
Branding in a competitive market place

by Baisya, Rajat K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage / Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

33.
Product policy and brand management text and cases

by Chitale, A K | Gupta, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI Learning Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4P7 (1).

34.
Brand management text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2B7 (1).

35.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

36.
1800 Runs brand sale khel mein eleven ways to scoremore in life

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2E4 (1).

37.
Kellogg on branding

by Tybout, Alice M (Ed.) | Calkins, Tim (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

38.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

39.
Successful branding

by Choudhury, Pran K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad Universities Press (India) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4S8 (1).

40.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

41.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

42.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

43.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

44.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

45.
Spark: insight to growing brands

by Rangappa, Paddy.

Publisher: New Delhi Simon & Schuster India 2017Availability: No items available : Checked out (1).

46.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

47.
How to create a kick ass brand: give your business a world identity

by Tyreman, David.

Publisher: Mumbai Jaico Publishing House 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 T9W6 (1).

48.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

49.
International luxury brand strtategy

by Lu, Pierre Xiao.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 L8I6 (1).

50.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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