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1.
Profitable customer engagement concept, metrics, and strategies

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8P7 (2).

2.
Aaker on branding 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2A2 (1).

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