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1.
Aaker on branding 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2A2 (1).

2.
The Tycoons how Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan invented the American supereconomy

by Morris, Charles R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt Paperbacks 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 M6T9 (1).

3.
The Innovator's dilemma when new technologies cause great firms to fail

by Christensen, Clayton M.

Material type: Text Text; Literary form: Publisher: Boston Harvard Business Review Press Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C4I6 (1).

4.
Innovation management and new product development

by Trott, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 T7I6 (1).

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