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	1.	Profitable customer engagement concept, metrics, and strategies by Kumar, V. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8P7 (2). Place hold Add to cart (remove)
	2.	Applied case studies in marketing by Shajahan, S. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Primus Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4A7 (1). Place hold Add to cart (remove)
	3.	Business solutions: great selling skills how to sell anything to anyone by Etherington, Bob. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Marshall Cavendish Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	4.	Aaker on branding 20 principles that drive success by Aaker, David. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2A2 (1). Place hold Add to cart (remove)
	5.	Business to business marketing management a global perspective by Zimmermann, Alan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1). Place hold Add to cart (remove)
	6.	TILT: shifting your strategy from products to customers by Dawar, Niraj. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 D2T4 (1). Place hold Add to cart (remove)
	7.	E-commerce fundamentals and application by Chan, Henry \| Chang, Ellizabeth \| Dillon, Tharam \| Lee, Raymond. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 C4E2 (1). Place hold Add to cart (remove)
	8.	Darwin's brand: adapting for success by Halve, Anand. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H2D2 (1). Place hold Add to cart (remove)

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