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1.
Customer relationship management a database approach

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1).

2.
Managing customers for profit strategies to increase profits and build loyalty

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling kindersly (India) Pvt.Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 K8M2 (1).

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