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1.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6F7 (2).

2.
Reorganize for resilience putting customers at the centre of your business

by Gulati, Ranjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8R3 (1).

3.
Competitive SME building competitive advantage through marketing excellence for small to medium enterprises

by Hood, David, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London / New Delhi Kogan Page 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6C6 (1).

4.
What's in a brand? building brand equity through advertising

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 J6W4 (1).

5.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

6.
The Global brand how to creat and develop lasting brandvalue in the world market

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H6G5 (3).

7.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

8.
The Startup's guide to sales: how not to crash and burn

by Joseph, Roshan Louis | Menon, Ram Mohan.

Publisher: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 J6S8 (1).

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