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1.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

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2.
The Old rules of marketing are dead 6 new rules to reinvent your brand and reignite your business

by Pearson, Timothy R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P3O5 (1).

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3.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

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4.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

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5.
Advertising and promotions an IMC perspective

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4A2 (1).

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6.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

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7.
Award winning customer service 101 ways to guarantee geat performance

by Evenson, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 E9A9 (1).

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8.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

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9.
Result oriented marketing communication

by Anderson, Alan H | Kleiner, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 A6R3 (1).

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10.
Strategic marketing communications new ways to build and integrate communications

by Smith, Paul | Pulford, Alan | Berry, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S6S8 (1).

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11.
Marketing communication industry: entrepreneurial case studies

by Jain Raunica | Gautam Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2008Availability: Items available for loan: BhopalCall number: 658.82 JAI (1).

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