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1.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

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2.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

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3.
Marketing to rural consumers understanding and tapping the rural market potential

by Velayudhan, Sanal Kumar (Ed.) | Sridhar, Guda (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (3).

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4.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

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5.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

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6.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

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7.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

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8.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

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9.
The Intention economy when customers take charge

by Searls, Doc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S3I6 (1).

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10.
The $10 Trillion prize captivating the newly affluent in China and India

by Silverstein, Michael J | Michael, David | Liao, Carol | Singhi, Abheek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 S4D6 (1).

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11.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

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