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1.
Ready or Not, It's Nearly Midnight

by Ferguson, W G | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Durham Durham University Business school 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.835 F3R3 (1).

2.
Strategic responses to media market changes

by Picard, Robert G (Ed.) | .

Material type: Text Text; Literary form: Publisher: Jonkoping International Business School Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P4S8 (1).

3.
The Market reserach toolbox a concise guide for beginners

by McQuarrie, Edward F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

4.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

5.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

6.
Super marketwala secrets to winning consumer India

by Mall, Damodar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gurgaon Random House Publishers India Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 M2S8 (1).

7.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

8.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

9.
Techno-Economic Feasibility Study

by Gupta, O P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi National Productivity Council 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.835 G8T3 (1).

10.
ABC Yellow Pages 1985-86

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

11.
A to Z Business to Service Directory 1986-87

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

12.
A to Z Business Services Directory 1986-87: Ahmedabad, Baroda, Rajkot, Surat

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

13.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

14.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

15.
Mall management with case studies

by Das, Abhijit.

Material type: Text Text; Literary form: Publisher: New Delhi Taxmann Allied Services (P.) Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 D2M2 (1).

16.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

17.
How to market design consultancy services finding, winning and keeping clients

by Preddy, Shan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Gower 1999Availability: No items available : Withdrawn (1).

18.
Discount business strategy how the new market leaders are redefining business strategy

by Andersen, Michael Moesgaard | Poulfelt, Flemming.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley India (P.) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A6D4 (1).

19.
Marketing strategy

by Mishra, Anil | Mishra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1).

20.
The 86 percent solution how to succeed in the biggest market opportunity of the next 50 years

by Mahajan, Vijay | Gunther, Robert | Banga, Kamini.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (India) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 M2E4 (1).

21.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

22.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

23.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

24.
Market segmentation how to do it, how to profit from it

by McDonald, Malcolm | Dunbar, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2M2 (1).

25.
Strategic marketing

by Nag, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2S8 (1).

26.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

27.
Agricultural marketing (new trend & techniques)

by Tiwari, K K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur DND Publications 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T4A4 (1).

28.
Marketing planning and strategy: casebook

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 J2M2 (1).

29.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

30.
India reloaded inside India's resurgent consumer market

by Sinha, Dheeraj.

Publisher: New Delhi Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S4I6 (1).

31.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

32.
The Unique Indian market: doing business in India

by Jain, Pratik.

Publisher: Chennai Notion Press 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J2U6 (1).

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