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1.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

2.
Advertising and promotions an IMC perspective

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4A2 (1).

3.
Result oriented marketing communication

by Anderson, Alan H | Kleiner, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 A6R3 (1).

4.
Strategic marketing communications new ways to build and integrate communications

by Smith, Paul | Pulford, Alan | Berry, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S6S8 (1).

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