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1.
Marketing theory foundations, controversy, strategy, resource-advantage theory

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

2.
The Sage handbook of marketing theory

by Maclaran, Pauline (Ed.) | Tadajewski, Mark (Ed.) | Stern, Barbara (Ed.) | Saren, Michael (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2 (1).

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E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

5.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

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