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1.
Brand loyality and brand switching Sachadeva, A.

by Sachadeva, A.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

3.
Customer in the boardroom? crafting customer-based business strategy

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response / Sage Publications India Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B4C8 (1).

4.
Customer relationship management a database approach

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1).

5.
Textbook of marketing

by Blois, Keith (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T3 (1).

6.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

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