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Customer relationship management a database approach

By: Kumar, V

Contributor(s): Reinartz, Werner J

Material type: Text

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TextPublisher: New Delhi Wiley India (P.) Ltd. 2012Description: xxiv,323p.incl.indexISBN: 9788126509133Subject(s): Marketing Channel | Campaign Management | Data Mining | Effectiveness | Loyalty Programme | Design | Customer Value Metrics | CRM Strategy | Strategy | Implimentation | Applications | Customer Value | Database Marketing | Database Marketing Strategy | Customer Relationship Management | CRM | Marketing Management | Management | Marketing | Management | Relationship | Relations | Relation | CustomerDDC classification: 658.812 K8C8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ahmedabad (HO)	658.812 K8C8 (Browse shelf)	Available		21387

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