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1.
Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Retailing

by Dunne, Patrick M | Griffith, David A | Lusch, Robert F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Thomson South-Western 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 D8R3 (1).

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