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1.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Direct marketing emerging trades

by Mukerjee, Kaushik (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

3.
Customer relationship management a strategic approach to marketing

by Mukerjee, Kaushik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M8C8 (1).

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