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1.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

2.
Building brand value five steps to building powerful brands

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: No items available : Withdrawn (1).

3.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

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