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1.
Positioning the battle for your mind

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Warner Books 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

2.
In search of the obvious the antidote for today's marketing mess

by Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Westland Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7I6 (1).

3.
Differentiate or die survival in our era of killer competition

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai East West Books (Madras) Pvt.Ltd. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7D4 (1).

4.
Repositioning marketing in an era of competition, change, and crisis

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7R3 (1).

5.
The Power of Simplicity

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7P6 (1).

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