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1.
Luxury for the Masses Silverstein, Michael J.

by Silverstein, Michael J.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Old Marketing Maxims for New times Rao, S L

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Selling Direct to the Consumer Wunderman, Lester.

by Wunderman, Lester.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Into the Consumer's Mind Rao, K Raghavendra.

by Rao, K Raghavendra.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Understanding Urban Youth Instant Karma / Sharma, Saurabh.

by Sharma, Saurabh.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
A Study of place of purchase for selected consumer products Kumar, R Sampath.

by Kumar, R Sampath.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Preference of durables by rural consumers an empirical analysis / Kumar, Babita.

by Kumar, Babita.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

9.
The Sustainable enterprise a macromarketing approach

by Peterson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P3S8 (1).

10.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

11.
Marketing to rural consumers understanding and tapping the rural market potential

by Velayudhan, Sanal Kumar (Ed.) | Sridhar, Guda (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (3).

12.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

13.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

14.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

15.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

16.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

17.
The Intention economy when customers take charge

by Searls, Doc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S3I6 (1).

18.
The $10 Trillion prize captivating the newly affluent in China and India

by Silverstein, Michael J | Michael, David | Liao, Carol | Singhi, Abheek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 S4D6 (1).

19.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

20.
Ethnic marketing: theory, practice and entrepreneurship

by Pires, Guilherme D | Stanton, John.

Publisher: New York Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P4E8 (1).

21.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

22.
Qualitative research in marketing and management: doing interpretive research projects

by Hackley, Chris.

Edition: 2nd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.0072 H2Q8 (1).

23.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

24.
The Media handbook: a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen.

Edition: 8th ed. Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 659 R6 (1).

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