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1.
Introduction to marketing

by McDaniel, Carl | Hair, Joseph F | Lamb, Charles W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Thomson South-Western 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

2.
MKTG a South-Asian perspective

by Lamb, Charles W | McDaniel, Carl | Sharma, Dheeraj | Hair, Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Cengage Learning Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L2M4 (2).

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