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1.
Positioning the battle for your mind

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Warner Books 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

2.
The 22 immutable laws of branding

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4T9 (1).

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