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1.
Marketing research text and caes

by Wrenn, Bruce | Loudon, David L | Stevens, Robert E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Best Business Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2M2 (1).

2.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

3.
Lessons in marketing excellence case book 2009-2010

Material type: Text Text; Literary form: Publisher: New Delhi Network 18 Publications Pvt. Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C6 (1).

4.
From competition at home to competing abroad a case study of India's horticulture

by Matto, Aditya | Narain, Ashish | Mishra, Deepak.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 M2F7 (1).

5.
Rural management in post-reform era

by Rao, K Nagaraja (Ed.) | Sukhwal, Anita (Ed.) | Singh, Harnam (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Bookwell 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.634 R8 (2).

6.
Tourism management an introduction

by Inkson, Clare | Minnaert, Lynn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 I6T6 (1).

7.
Up and out of poverty the social marketing solution

by Kotler, Philip | Lee, Nancy R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 362.5 K6U7 (2).

8.
Mall management with case studies

by Das, Abhijit.

Material type: Text Text; Literary form: Publisher: New Delhi Taxmann Allied Services (P.) Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 D2M2 (1).

9.
From competition at home to competing abroad a case study of India's horticulture

by Mattoo, Aaditya | Narain, Ashish | Mishra, Deepak.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 M2F7 (1).

10.
Marketing management knowledge and skills

by Peter, J.Paul | Donnelly, James H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York IRWIN/McGraw-Hill 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P3M2 (1).

11.
Tourism concepts and practices

by Walker, John R | Walker, Josielyn T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 W2T6 (1).

12.
Rural retailing in India

by Yadav, Naresh Kumar | Singh, Awadhesh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1).

13.
International business text and cases

by Misra, Sanjay | Yadav, P K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.049 M4I6 (1).

14.
Encyclopedia of new venture management

by Marvel, Matthew R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 E6 (1).

15.
Understanding microfinance

by Panda, Debadutta Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India Pvt.Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 332.3 P2U6 (1).

16.
Social marketing

by Barik, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Adhyayan Publishers and Distributors 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2S6 (1).

17.
Case studies in marketing management and research

by Bhatia, S K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publications Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B4C2 (1).

18.
Starting a tourism company

by Prakash, Monika | Chowdhary, Nimit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Matrix Publishers 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 P7S8 (1).

19.
Entrepreneur development new venture creation

by Taneja, Satish | Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Galgotia Publishing Company 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.1141 T2E6 (1).

20.
Entrepreneurship in tourism

by Walmsley, Andreas.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 W2E6 (1).

21.
Inclusive businesses in developing economies: converging people, profit, and corporate citizenship

by Rajagopal (Ed.) | Behl, Ramesh (Ed.).

Publisher: Cham, Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P2 (1).

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