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Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

	1.	Consumer behavior in action real-life applications for marketing managers by Lantos, Geoffrey P. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1). Place hold Add to cart (remove)
	2.	No cover image available Changing marketing paradigm for the new manager-CDROM Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2008; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1). Place hold Add to cart (remove)
	3.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	4.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	5.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	6.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	7.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	8.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	9.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	10.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	11.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	12.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	13.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	14.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	15.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)

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