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Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Heding, Tilde
Contributor(s): Knudtzen, Charlotte F | Bjerre, Mogens
Material type: TextTextPublisher: Abingdon, Oxon New York, NY Routledge 2016Edition: 2nd edDescription: xv,307p.incl.index PBContent type: ISBN: 9781138804692Subject(s): Brand Name Products | Branding | Brand Management | Marketing | Brand Management | Marketing ManagementDDC classification: 658.827 H3B7
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section 		658.827 H3B7 (Browse shelf) Available 25278

Includes bibliographical references and index.

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