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1.
Entrepreneurship: theory and practice

by Shankar, Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida / Chennai Tata McGraw Hill / Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (2). Checked out (1).

2.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

3.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

4.
Branding demystified plans to payoffs

by Verma, Harsh V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 V3B7 (1).

5.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel | Mares, Justin.

Publisher: UK Portfolio / Penguin Random House 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 W3H6 (1).

6.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

7.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

8.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

9.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

10.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

11.
Entrepreneurship for the creative and cultural industries

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 700.68 K6E6 (1).

12.
Sales management: strategy, process and practice

by Marcos Cuevas, Javier | Donaldson, Bill | Lemmens, Régis.

Edition: 4th edition Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 C8S2 (1).

13.
Sales management: analysis and decision making

by Ingram, Thomas N | LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H | Williams Michael R.

Edition: 9th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2015Online access: Electronic version Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 I6S2 (1).

14.
The Quintessence of marketing: what you really need to know to manage your marketing activities

by Bickhoff, Nils | Hollensen, Svend | Opresnik, Marc.

Publisher: Hamburg, Germany Springer 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4Q8 (1).

15.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

16.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

17.
Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: Text Text Publisher: New Delhi ; Response Books Availability: Items available for loan: BengaluruCall number: 658.84 VEN (1).

18.
Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions

by Collis, Ray | O'gorman, John.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 COL (1).

19.
Quick Win: Digital Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie | Akins, Joanna.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

20.
Quick Win: Economics: Answers To Your Top 100 Economics Questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 KIN (1).

21.
Quick Win: Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

22.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

23.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

24.
Services marketing: people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: World Scientific, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 W4S3 (1).

25.
Flash winners: a new e-commerce model for success

by Abikzir, David.

Publisher: Chennai Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 A2F5 (1).

26.
The Analytical marketer: how to transform your marketing organization

by Sweetwood, Adele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S9A6 (2).

27.
The Sales boss: the real secret to hiring, training, and managing a sales team

by Whistman, Jonathan.

Publisher: New Jersey Wiley & Sons, Inc. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8102 W4S2 (1).

28.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

29.
The sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million /

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 R6S2 (1).

30.
Dealstorming: the secret weapon that can solve your toughest sales challenges

by Sanders, Tim.

Publisher: New York Portfolio / Penguin 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 S2D3 (1).

31.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

32.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

33.
Quick Win B2B sales: answers to your top 100 B2B sales questions

by Collis, Ray | O'Gorman, John.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 COL (1).

34.
Quick Win economics: answers to your top 100 economic questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 KIN (1).

35.
Businessworld: marketing whitebook: 2017-18: the ADC of marketing

by Businessworld.

Publisher: New Delhi Businessworld 2017-18Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

36.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

37.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

38.
Digital marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona.

Edition: 6th ed. Publisher: Harlow, UK Pearson Education Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 C4D4 (1).

39.
Guerilla marketing: easy and inexpensive strategies for making big profits from your small business

by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy.

Publisher: London Piatkus Books Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

40.
Marketing management: comprehensive text, best practices, corporate insights

by Kumar, Arun | Meenakshi, N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Vikas 2006Availability: Items available for loan: BhopalCall number: 658.8 KUM (1).

41.
Marketing communication industry: entrepreneurial case studies

by Jain Raunica | Gautam Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2008Availability: Items available for loan: BhopalCall number: 658.82 JAI (1).

42.
Perspectives on marketing

by Miletsky, Jason I | Hand, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Cengage Learning 2009Availability: Items available for loan: BhopalCall number: 658.8 MIL (1).

43.
Marketing 3.0: from products to customers to the human spirit

by Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: John Wiley 2010Availability: Items available for loan: BhopalCall number: 658.8 KOT (1).

44.
Marketing research: text and cases

by Singh, S P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Wisdom Publications 2009Availability: Items available for loan: BhopalCall number: 658.8 SIN (1).

45.
Marketing Management

by Kotler, Philip.

Edition: 10th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI 2000Availability: Items available for loan: GuwahatiCall number: 658.8 KOT (1).

46.
Cases in management

by Srivastava, Sanjay (Ed.) | Jhajharia, Parul (Ed.).

Publisher: New Delhi PHI Learning Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C2 (1).

47.
How to create a kick ass brand: give your business a world identity

by Tyreman, David.

Publisher: Mumbai Jaico Publishing House 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 T9W6 (1).

48.
Business strategy and strategic cost management

by Kishore, Ravi M.

Publisher: New Delhi Taxmann Publications (P.) Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15 K4B8 (1).

49.
Sustaining competitive advantage via business intelligence management, and system dynamics: vol.22B

by Quaddus, Mohammed (Ed.) | Woodside, Arch G (Ed.).

Publisher: Bingley, UK Emerald Group Publishing Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658 A2 (1).

50.
Issues in entrepreneurship & small business management: articles from Sage Business Researcher

by Sage Business Researcher.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 I8 (1).
Lists:

51.
The Hindu: speaks on management - vol.1

by The Hindu.

Publisher: Chennai THG Publishing Pvt. Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 080 H4 (1).

52.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

53.
India reloaded inside India's resurgent consumer market

by Sinha, Dheeraj.

Publisher: New Delhi Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S4I6 (1).

54.
Social media marketing: a strategic approach

by Barker, Melissa S | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E.

Publisher: Delhi Cengage Learning India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2S6 (1).

55.
Businessworld: marketing whitebook: 2018-19: M-LIT marketing with leadership inclusion & technology

by Businessworld.

Publisher: New Delhi Businessworld 2018-19Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

56.
Food and beverage management

by Davis, Bernard [et...al] | Lockwood, Andrew | Alcott, Peter | Pantelidis, Loannis S.

Edition: 6th ed. Publisher: Oxon Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 664 D2F6 (1).

57.
58.
100 Great marketing ideas: from leading companies around the world

by Blythe, Jim.

Publisher: Mumbai Embassy Books Distributors 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 H8 (1).

59.
Be a network marketing millionaire: proven step-by-step formulas to achieve your dream life faster

by Bajaj, Deepak.

Publisher: New Delhi Manjul Publishing House 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2B3 (1).

60.
The Startup's guide to sales: how not to crash and burn

by Joseph, Roshan Louis | Menon, Ram Mohan.

Publisher: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 J6S8 (1).

61.
The Sage handbook of tourism management: 2 vols. (v1.applications of theories and concepts to tourism ; v2.theories, concepts and disciplinary approaches to tourism

by Cooper, Chris (Ed.) | Volo, Serena (Ed.) | Gartner, William C (Ed.) | Scott, Noel (Ed.).

Publisher: London Sage Reference / Sage Publications Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 S2 (2).

62.
Start-up marketing strategies in India

by Ramesh, M Anil (Ed.) | Grover, Priya (Ed.) | Dasgupta, Sabyasachi (Ed.).

Publisher: Bingley, UK Emerald Publishing Ltd. 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 S8 (1).

63.
Statistical modeling for management

by Hutcheson, Graeme D | Moutinho, Luiz.

Publisher: London Sage Publications Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 519.5028 H8S8 (1).

64.
Strategic cost management

by Kishore, Ravi M.

Edition: 5th ed. Publisher: New Delhi Taxmann Publications (P.) Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15 K4S8 (1).

65.
The CEO factory: management lessons from Hindustan Unilever

by Sitapati, Sudhir.

Publisher: New Delhi Juggernaut Books 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 S4C3 (1).

66.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

67.
Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

68.
People powered: how communities can supercharge your business, brand, and teams

by Bacon, Jono.

Publisher: harpercollinsleadership.com HarperCollins Leadership 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 B2P3 (1).

69.
Innovative marketing: 30 types of marketing for small & medium entrepreneurs

by Jain, Pratik.

Publisher: Chennai Notion Press 2020Availability: No items available : Checked out (1).

70.
Supply chain management: strategy, planning, and operation

by Chopra, Sunil | Kalra, Dharam Vir.

Edition: 7th ed. rep. Publisher: Noida Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8702 C4S8 (1).

71.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

72.
Entrepreneurial marketing: how to develop customer demand

by Nijssen, Edwin J.

Edition: 3rd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N4E6 (1).

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