Product and Service Innovations in Rural Markets of India Market Penetration through Development of Local Entrepreneur
By: Christie, Jatin
Material type:
ArticlePublisher: 2011Subject(s): Products And Services | Marketing | Entrepreneurship Development | Rural Markets | Innovation | Innovation And Entrepreneurship | Entrepreneurship | Ninth Biennial Conference On Entrepreneu | Biennial Conference Papers
In:
Ninth Biennial Conference on EntrepreneurshipSummary: Rural markets provide numerous advantages to the marketers. They are characterized by a vast consumer base and have an enormous potential. These are the markets of the future as they provide numerous opportunities for the marketers. These markets will provide larger in dimension compared to the urban markets in the near future. The growth of rural markets is attributed to the saturation in the urban markets. There are various products and services that have become obsolete in urban markets due to technological developments and product innovations, these products have a ready market in rural markets, as these are new for the rural customers. The marketers can extend the life of their products and brands by exploring rural markets. Today, rural markets provide new marketing opportunities. Infrastructural development and development in information and communication technology are other reasons contributing to the growth of the rural markets. The growth of rural markets has also seen opportunities for the development of local level entrepreneurs. This paper aims to study various product and service innovations that modern day marketers are using to reach out to the rural markets of...
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Ahmedabad (HO) | (Browse shelf) | Vol. , Issue. | Available | 019367 |
Rural markets provide numerous advantages to the marketers. They are characterized by a vast consumer base and have an enormous potential. These are the markets of the future as they provide numerous opportunities for the marketers. These markets will provide larger in dimension compared to the urban markets in the near future. The growth of rural markets is attributed to the saturation in the urban markets. There are various products and services that have become obsolete in urban markets due to technological developments and product innovations, these products have a ready market in rural markets, as these are new for the rural customers. The marketers can extend the life of their products and brands by exploring rural markets. Today, rural markets provide new marketing opportunities. Infrastructural development and development in information and communication technology are other reasons contributing to the growth of the rural markets. The growth of rural markets has also seen opportunities for the development of local level entrepreneurs. This paper aims to study various product and service innovations that modern day marketers are using to reach out to the rural markets of...
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