The Cool factor building your brand's image through partnership marketing
By: Breckenfeld, Del
Material type: TextPublisher: New Jersey John Wiley and Sons, Inc. 2009Description: xxi,266p.incl.indexISBN: 9780470371961Subject(s): Marketing Management | Partnership Marketing | Brand Image | Brand Name Products | Marketing Management | Marketing | Branding | Brands | BrandDDC classification: 658.827 B7C6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.827 B7C6 (Browse shelf) | Available | 14732 |
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