Ingredient branding making the invisible visible
By: Kotler, Philip
Contributor(s): Pfoertsch, Waldemar
Material type: TextPublisher: London Springer 2010Description: xx,393p.incl.indexISBN: 9783642042133Subject(s): Perspectives | Managing | Successful | Success Story | Intel Inside | Basics | Ingredient Branding | Branding | Marketing ManagementDDC classification: 658.827 K6I6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.827 K6I6 (Browse shelf) | Available | 19188 |
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