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Internal marketing in services organizations need for reorientation / Joshi, Rajiv.

By: Joshi, Rajiv
Material type: ArticleArticlePublisher: 2007Description: 28-36Subject(s): Edi Faculty Papers | Internal Customers | Internal Branding | Reorientation | Service Organizations | Internal Marketing | Marketing Management In: The ICFAI Journal of Services Marketing
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 5, Issue. 4 Available 013834

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