Global brand strategy: world-wise marketing in the age of branding
By: Steenkamp, Jan-Benedict
Publisher: London Palgrave Macmillan / Springer 2017Description: xxiv,319p.incl.index HBISBN: 9781349949939Subject(s): Branding | Brand | Marketing | Brand Name Products Management | Brand Name Products Planning | Export Marketing | Marketing | Markets | Business | Globalization | Global Brand StrategyDDC classification: 658.827 S8G5| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Ahmedabad (HO) Book Section | Books | 658.827 S8G5 (Browse shelf) | Available | 25678 |
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