Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan
By: Nozima, Zufarova
Material type:
ArticlePublisher: 2015Description: 485 - 490Subject(s): National Brands | Brand Sense | Brand Strategy | Nontangible Assets | Brand Value | Loyal Customer | Brand Image | Brand Identity | Brand Equity | Entrepreneurial Marketing | Entrepreneurship | Eleventh Biennial Conference On Entrepre | Biennial Conference PapersOnline resources: Click here to access online
In:
Eleventh Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Dinesh Awasthi, Ganapathi BatthiniSummary: The article discusses role of national brand equity management in formation and development of company's brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity management. By understanding and implementing this technique, national companies in Uzbekistan will be able to establish growth of their businesses in future. Learning from this strategy can be adopted as part of Entrepreneurship Training and Intervention in Uzbekistan and other countries.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Articles
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Ahmedabad (HO) | (Browse shelf) | Available | 019014 |
The article discusses role of national brand equity management in formation and development of company's brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity management. By understanding and implementing this technique, national companies in Uzbekistan will be able to establish growth of their businesses in future. Learning from this strategy can be adopted as part of Entrepreneurship Training and Intervention in Uzbekistan and other countries.
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