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1.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

2.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

3.
Marketing analytics statistical tools for marketing and consumer behavior using SPSS

by Marcos, Jose | Mesquita, Carvalho De | Kostelijk, Erik.

Publisher: Oxon, UK Routledge / Taylor & Francis 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

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