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1.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

2.
Dynamic marketing

by Ramteke, Anil M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1).

3.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3C6 (1).

4.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

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